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    All case studiesSelected work / Patchly

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    Patchly

    Sponsorship made visible. A marketplace where real objects become storefronts for the brands that want to support them.

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    WebsiteMarketplaceSponsorship flow
    01 / WebsiteLive site capture · September 2026

    The brief

    For a small team, creator, or local business, a sponsorship is often a long email conversation. Buyers need to see the placement, understand the price, and know exactly what is available.

    The approach

    Make the item photograph the center of the transaction. Numbered placements connect a spot on the object to its price and status; a familiar marketplace helps sponsors browse across very different pursuits.

    What people use instead

    • GoFundMe

      What it does well

      The default way to ask a crowd for money, and frictionless to start. For a medical bill or a disaster it is the right shape.

      Where it left a gap

      The ask is charity: one-directional, and the backer gets thanks. A business with a marketing budget is not looking for a thank-you, and there is nothing to buy — no inventory, no placement, nothing that carries a logo.

    So we built

    A transaction, not a donation. The thing is photographed, the spots are marked and priced, and a sponsor buys a specific place on a specific object.

    03 / In use

    Inside the experience.

    Select any screen to see the details at full size.

    Product interface / 02

    Browse the possibilities

    Category filters, object illustrations, and funding progress give each listing a consistent structure.

    Product interface / 03

    A spot with a price

    Numbered placements connect the object to its sponsorship list. Availability and campaign status remain visible.

    04 / Visual identity

    A small system.
    A distinct character.

    Warm paper, expressive type, and orange accents make a transaction-oriented product feel approachable. Rounded objects and numbered spots carry the identity into the interface.

    Type & color / Patchly

    Something brands can sponsor.

    Bricolage Grotesque

    Display headings

    Choose a spot. Support the pursuit.

    System sans

    Interface copy

    #fbf8f3

    Paper

    Canvas

    #f3eee5

    Deep paper

    Item surfaces

    #191410

    Ink

    Text

    #f4520b

    Orange

    Actions & spots

    A compact view of the colors and typography used across the product and website.

    05 / Design in practice

    The details do the work.

    01

    Object-led browsing

    The thing being sponsored is the first piece of information on every card.

    02

    Numbers join the views

    Numbered markers connect image placements with names, prices, and availability.

    03

    Progress stays visible

    Funding bars and claimed-spot counts make the current state easy to scan.