Featured app
GhostLoop
A running companion built around one repeatable idea: turn a past effort into something you can race.
Visit live websiteThe brief
Distance totals describe what happened. GhostLoop needs to make a route, a previous run, and the next challenge feel connected — with a clear action that gets the runner outside.
The approach
Put the route on the map, make Start unmistakable, and use the ghost as a consistent visual cue for competition. Daily activity and themed challenges extend the experience beyond a single run.
What people use instead
Strava
What it does wellThe social graph for endurance sport. Segments, clubs and kudos turn a solitary hour into something with an audience, and its route data is unmatched.
Where it left a gapEverything is measured against other people, and on the day you install, the leaderboard is full of strangers who are faster than you. The comparison that would actually motivate you — the version of you that ran this same loop in April — is a number in a list rather than something you can run against.
Your last run is the rival. The ghost is on the route with you, ahead or behind, in real time — a race you can actually win.
03 / In use
Inside the experience.
Select any screen to see the details at full size.
Product interface / 02
Ready to run
A public demo screen showing daily activity, a geographic home, and the primary Start action.
Product interface / 03
Race a circuit
The Monaco challenge turns a recognizable track into a progress map with ghost markers and a leaderboard. Public demo screen.
04 / Visual identity
A small system.
A distinct character.
Electric green on near-black, large athletic type, and a ghost motif that belongs to the product as much as the identity.
Type & color / GhostLoop
OUTMOVE YESTERDAY
Inter
Interface & large numerals
PACE / DISTANCE / ELEVATION
JetBrains Mono
Website telemetry labels
Night
Canvas
Panel
Cards
Ghost green
Actions & progress
White
Key numbers
A compact view of the colors and typography used across the product and website.
05 / Design in practice
The details do the work.
One decisive action
The oversized green Start control stands apart from supporting statistics.
The ghost is functional
The same motif identifies rivals and progress on a route.
A route becomes a destination
Named circuits give an abstract mileage goal a recognizable shape.