Client work
Built By Iowa
A portfolio you can browse like a collection. Company websites become physical-looking panels with space to show the products behind the logos.
Visit live websiteThe brief
A logo wall says very little about what a portfolio company makes. The experience needs to expose the actual products while keeping a diverse collection easy to explore.
The approach
Arrange the company pages as a horizontal collection. The active panel turns forward, neighboring panels provide context, and category filters offer a second way into the work. Archived sites are identified as archives.
02 / In use
Inside the experience.
Select any screen to see the details at full size.
Website / 02
A portfolio in motion
The selected company faces forward while adjacent websites remain in view. Category filters and previous/next controls support browsing.
03 / Visual identity
A small system.
A distinct character.
A neutral gallery that leaves room for each company’s identity. Soft paper surfaces, small captions, and physical depth give the portfolio a collected quality.
Type & color / Built By Iowa
built : by : iowa
System sans stack
Compact gallery captions
02 / 16 — THE PORTFOLIO
Tabular numerals
Navigation & index
Gallery paper
Inner frame
Surround
Outer canvas
Ink
Labels
Warm gray
Secondary text
A compact view of the colors and typography used across the product and website.
04 / Design in practice
The details do the work.
The product is the artwork
Company screenshots take up the visual space usually given to logos.
Context at the edges
Neighboring panels make the collection feel continuous while one company stays in focus.
Quiet identification
Small labels and a neutral frame let very different brands coexist.